Bangladesh is known as a land of calamities. But the people of this nation are also known for their solidarity, cooperation and empathy. There is a desire among the people to extend their hands in assistance to others whenever disasters strikes at a national or even, a personal level. Prothom Alo works in the media, diligently providing information to the people. To provide a voice to the same people who want to help others in distress, the Prothom Alo Trust was established.